Poornima founded Design Orb in 2009 with a view to create a studio that amalgamates the rigour of strategic thinking with the magic of creative expression. She brings to the table a unique process of systems thinking that finds reflection in her work on large-scale corporate identity projects, packaging, signage and way-finding as well as design for print and electronic media. Poornima is an alumna of the National Institute of Design with over 2 decades of experience in the realm of strategic brand design. Prior to setting up Design Orb, she has worked in the capacity of Design Director at Ray+Keshavan | The Brand Union, Bangalore, on some of the largest corporate brands in this country which include the Tata Group, Reliance ADAG, Bank of Baroda, L&T Infotech, Airtel etc., to name a few.
Our Network Partners /
With close to two decades of total work experience, Zenobia has consulted extensively across a number of sectors. She founded Escape Velocity, a boutique consulting firm focused on business strategy development and marketing, in 2009. She has advised MNCs as well as large Indian corporate groups and mid-size firms on entry strategy, growth strategy, branding and communication, and supported the successful implementation of plans developed. Her work spans across diverse industries such as FMCG, Health & Wellness, Home improvement, Education, Water management, Chemicals etc. Prior to Escape Velocity, Zenobia worked with The Monitor Group and Momentum Strategy ; She began her career in a line role in Johnson & Johnson India in Sales and Marketing. Zenobia is one of the founder members of TREES (Training Resources for Enabling Enterprises Society), a group of people from diverse corporate backgrounds that contribute part of their time towards equipping rural micro-entrepreneurs with appropriate business skills in order to help them run successful businesses. She is also the co-owner of the Sales & Marketing module of these programs. She is a Director on the Board of the IITB Alumni Association. Zenobia has an MBA from IIM Bangalore and an M.Sc. from IIT Bombay.
The Team /
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