Our Process /

Designing future-proof brands
the SURE way


Our projects begin with sourcing existing realities

  • Consumer Research
  • Competition Study
  • Insight Mining
  • Semiotics
  • Culture & Legacy

Understanding data to distill brand essentials is the next step

  • Brand Values
  • Positioning
  • Brand Strategy
  • Naming
  • Brand Architecture

Reflect the understanding in design solutions

  • Brand Identity
  • Brand Communication
  • Packaging
  • Spaces
  • Electronic Media

Energize brands by executing designs effectively

  • Brand Engagement
  • Defining the brand trajectory
  • Creating Brand Assests
  • Creating Stakeholder buy-in
  • Execution Support

Services We Offer /

/ brand identity

Building an inspired visual language

Brand identity systems neither begin with a logo, nor end there. A great visual identity isn’t just about how it looks; it’s about creating a cohesive brand experience. An identity, when done right, helps a brand transition to the next level. We work with brands to build visual identities that engage their myriad stakeholders. Beginning with articulating the brand strategy, positioning, vision and mission statements and moving on to designing the visual identity and setting brand standards for implementation – we offer comprehensive branding solutions.

  • Strategy
  • Positioning
  • Naming
  • Visual Identity
  • Brand Expression
  • Brand Engagement
  • Brand Guidelines
  • Brand Architecture

/ packaging

Creating value on the shelf

One never gets a second chance at first impressions. A brand’s first impression is quick and inevitable, so its packaging must reflect its purpose. Brands today have the opportunity to establish differentiators that enhance consumer experience. Harnessing our keen understanding of why people buy what they buy, we design packaging solutions that inspire people to make purchase decisions. We work with brands to ensure that their customer’s restless eyes settle in the right spot on a cluttered shelf.

  • Strategy
  • Positioning
  • Naming
  • Visual Identity
  • Product Architecture
  • Packaging Design
  • Packaging Guidelines

/ communication

Telling compelling stories with strategy and soul

In a hyper-connected world, customer-centric communication is key. We help brands navigate the modern landscape. We un-complicate communication. Bringing ordinary words to life, finding the subtext, cutting through the chaos – we do this and more to ensure a brand’s communication is crisp and powerful.

  • Strategy
  • Key Visuals
  • Point of Sale Material
  • Visual Systems for Communication
  • Communication Guidelines

/ electronic media

Creating a meaningful connect through the digital world

On the Web, you are what you publish.” If you’re a brand of this generation, you know the impact that digital holds. If you’re a brand with a legacy, you know the present is rooted in digital. The Internet allows organisations to reach new customers easily in a global world. Our strategic, design-centred approach to electronic media strikes a fine balance between the emotional and rational and helps our clients navigate the the digital world effectively.

  • Strategy
  • User Experience
  • User Interface
  • App Design
  • Website Design
  • Coding
  • Maintenance

/ spaces

Designing engaging spaces

Spaces tell unique stories. Good space branding stimulates the sensory and reaches the subconscious. Our creative team recognises the importance of a thoughtfully planned space, which helps embed the brand’s DNA into the minds of people who experience the space.

  • Storytelling
  • Exhibition graphics