Dr. Fixit
Creating an immersive spatial experience for construction chemicals brand - Dr. Fixit
The Challenge
ACETECH is an exhibition series of Asia’s largest architecture, building materials, design and decor entities. Taking place in Mumbai, Delhi, Bangalore and Ahmedabad, it brings together international and domestic players from the building and interiors industry.
We were commissioned to design the display graphics for a Dr Fixit stall at Acetech over 4 consecutive years. The key considerations were to design an immersive experience for varying audiences that would visit the stall.
How we did it
We worked in tandem with Studio Mars (on exhibition design) and Pidilite Design Studio to come up with striking stall designs. We needed to ensure the stall would stand out from the other exhibitors or competition present there. The 2,500 sq. feet stall area was transformed into a completely innovative and interactive experience with live demos and product displays.
The concept included a walkthrough experience for visitors, with a tactile approach to the surface areas and solutions for waterproofing. In one of the exhibitions, a short throw projector was used to project digital content, which combined with the printed graphics, thus telling a complete story.
The Dr Fixit stall at ACETECH won the 2nd Prize of Best Stall Design at World Build 2017.
CLIENT / Pidilite
SECTOR / Corporate
SERVICES / Spaces
